By Dubravko Matanić
Geographically speaking, the city of Stockholm might be placed on a corner of Europe, but in the terms of economics, politics and culture, it sure stands out as one of the centers of Scandinavia, Europe, and the whole world. Thanks to Intercult (a cultural organization from Stockholm that engages in trans-border cultural projects), in the second part of February 2017, that city also became a meeting point for dozens of cultural workers from three different platforms: Baltic Audience Links, River//Cities and Corners.
One snowy morning we all crowded the champagne bar at the top floor of Södra teatern, the oldest theatre building in Stockholm with an amazing view on the whole city. Contrary to what you might imagine, we weren’t there to drink champagne but to take part in the Audience Links Xchange, a conference that tackled the questions of audience development, starting from the point that one of the greatest challenges for cultural operators and institutions is to reach the broadest possible audience.